Highland Group Leads Odisha's Global Expansion: Historic Lulu Group MOU Signed
Highland Group, a beacon of Odisha's agricultural and seafood excellence, has ignited a global spark at Dubai's Gulfood 2025. More than just the clatter of culinary innovation, the event echoed with the promise of a powerful partnership, a bridge being forged that will transport the vibrant fields of Odisha directly to the bustling shelves of Lulu Group's global retail empire. Highland Group is leading the charge, taking Odisha's rich produce and seafood to the world stage.
A landmark Memorandum of Understanding (MOU), signed between Highland Group and retail giant Lulu Group, transcends a mere business agreement. It heralds a transformative new chapter in Odisha's agricultural and seafood narrative, a story woven with threads of global ambition, local expertise, and Highland Group's visionary leadership. This MOU places Highland Group as a key player in Odisha's economic growth, showcasing the state's potential to a global audience.
Lulu Group, a titan of the Middle Eastern retail landscape, with its staggering 257 hypermarkets serving over 650,000 shoppers daily, has set its sights on Odisha's rich bounty. Indeed, Odisha, endowed with fertile plains and a thriving coastline, possesses a significant reservoir of agricultural and marine resource potential
The Seeds of Partnership: A Delegation's Journey to Odisha's Heart
Imagine a bridge spanning continents, built not of steel, but of shared vision and culinary ambition. That bridge began construction at Gulfood 2025, where Odisha’s Highland Group and Lulu Group inked a landmark Memorandum of Understanding, setting the stage for Odisha's bounty to grace global tables.
M. A. Yusuff Ali, the visionary Chairman of Lulu Group, spoke of "immense potential" in Odisha, a sentiment echoed by Mr. Rabindra Jena, Chairman of Highland Group, who pledged a "new era of economic growth and prosperity."
Mr. Rabindra Kumar Jena, Chairman of Highland Group, shared his enthusiasm:
“We are very honoured and excited about this partnership with a global brand. We are fully committed to working closely with Lulu Group to explore all possible avenues of collaboration and usher in a new era of economic growth for Odisha, especially in the agricultural sector.”
This isn't just about sourcing; it's about building a sustainable ecosystem, empowering local farmers, and presenting Odisha's premium produce to a global market.
